Toyota Motors of North America and Southeast Toyota direct mail 

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Each piece developed typically includes print, email, and often Facebook and web banner ad components

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Generic print pieces — "Franchise Dealer" clients are any OEM and often need two different concepts, one for luxury brands and one for "core," seen here in the two tire sale pieces

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Variable data is a major part of automotive service marketing, in order to personalize the pieces to the consumer as well as offering more options on the dealership level.

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Mercedes-Benz USA, Classic Car Travel print campaign

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smart — customer journey. These communications get sent after vehicle purchase in a specific cadence that is influenced by customer actions, and help encourage service retention.

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Using Format