Toyota Motors of North America and Southeast Toyota direct mail
Each piece developed typically includes print, email, and often Facebook and web banner ad components
Generic print pieces — "Franchise Dealer" clients are any OEM and often need two different concepts, one for luxury brands and one for "core," seen here in the two tire sale pieces
Variable data is a major part of automotive service marketing, in order to personalize the pieces to the consumer as well as offering more options on the dealership level.
Mercedes-Benz USA, Classic Car Travel print campaign
smart — customer journey. These communications get sent after vehicle purchase in a specific cadence that is influenced by customer actions, and help encourage service retention.