Toyota Service Journey guidebook package
One of the major clients AutoPoint works with is Toyota Motors of North America. After a change in their marketing team, we needed to create a "guidebook" to ensure that our program could be easily referenced.
The page layout, icon planning and design, and charts were a process to develop, with input from strategy & analytics team members.
Post-binding the large guidebook was a decision made so that changes to the Journey program could be easily updated without the need to reprint/rebind the 40-page document.
Exterior foil-printed case
Inset pocket guide
Includes wrench USB for digital copy
Full-size guidebook and pocket guide
Inset pocket guide
Pocket guide and wrench USB
Wrench USB
Post-binding
Foldout first page with communication chart
Communication spread
Optional product page