Toyota Service Journey guidebook package

info
×

One of the major clients AutoPoint works with is Toyota Motors of North America. After a change in their marketing team, we needed to  create a "guidebook" to ensure that our program could be easily referenced.

The page layout, icon planning and design, and charts were a process to develop, with input from strategy & analytics team members. 

Post-binding the large guidebook was a decision made so that changes to the Journey program could be easily updated without the need to reprint/rebind the 40-page document.

Exterior foil-printed case

info
×

Inset pocket guide

info
×

Includes wrench USB for digital copy

info
×

Full-size guidebook and pocket guide

info
×

Inset pocket guide

info
×

Pocket guide and wrench USB

info
×

Wrench USB

info
×

Post-binding

info
×

Foldout first page with communication chart

info
×

Communication spread

info
×

Optional product page

info
×
Using Format